About Premier Live
Premier Live = Be Your Passion
Premier Live is a leader in global luxury tennis, golf and music events & travel. We also organize camps, experiences, and have a full-service marketing and design group. Premier Live seeks to develop and work with a select group of up and coming athletes, artists and the world’s most iconic destinations. We work with major corporations and sponsors to design and create world class events. We own and organize the Necker Cup Tennis (www.neckercup.com) and Necker Open Golf (www.neckeropen.com) Pro-Am’s, in partnership with Sir Richard Branson of the Virgin Group and Mehow Music. We organize the One World Players Party and Pro-Am Ping Pong Tournament, hosted at One World Trade Center, prior to the US Open Tennis Championships. A percent of each Premier Live event goes back to local and partner charities. Since 2012, Premier Live events have raised over $4,000,000 for worthy charities including the National Tennis Foundation, Novak Djokovic Foundation, Rafa Nadal Foundation, Bryan Brothers Foundation, Inspiring Children Foundation, Virgin Unite, and numerous other APT / WTA / PGA Player Foundations.